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First-Time Viewing

Dieux du Stade – Making of Calendar 2010

Release Date:July 13, 2018
Running Time:120 min
Spoiler-Safe Overview

This page avoids major plot turns, twists, and ending details. It’s designed to help first-time viewers decide if this movie is right for them.What counts as a spoiler can vary by viewer.

Synopsis

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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