Killing Us Softly: Advertising's Image of Women
This page avoids major plot turns, twists, and ending details. It’s designed to help first-time viewers decide if this movie is right for them.What counts as a spoiler can vary by viewer.
Taking advertisements from magazines, newspapers, album covers and shop front windows, KILLING US SOFTLY presents specific examples of the ways in which advertisements reinforce stereotypes, affect our self-image and how we relate to each other, our concepts of success and worth, love and sexuality, popularity and normality. Using an intriguing mixture of statistics, humor, insight and outrage, Jean Kilbourne questions how far the use and abuse of women in advertising is connected to the sexual exploitation of women at large and the increasing incidence of child abuse.