First-Time Viewing
Miss Springmaid
Release Date:March 1, 2016
Running Time:27 min
Genres:History, Documentary
Director
Synopsis
"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
Where to watch
US
Streaming
WETA+
Free / Ads
KQED
Availability data provided by JustWatch (via TMDB).
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